Publicity

It is main tools for success or failure of any business. In development of a hospital 2 persons should be target (1) Patient, (2) Local Physician/ surgeon. Following steps should be performed for general publicity of hospital:
1. Advertisement in news paper
2. Pamphlets kept in news paper
3. Paper /Editorials publication in news paper
4. Free consultation in news paper
5. Special news for news paper
6. Press conference
7. Handouts at big road crossing
8. Signboard
9. Cut outs
10. Banners
11. Advertisement on television by local cable network
12. Interviews of hospital consultant routinely on television
13. Special clinical advice through interview
14. Special clinics for particular diseases
15. Visiting of famous consultant to hospital
16. Visiting to local doctor for their help
17. Share of referring doctor
18. Free / low cost hospitality to local/referring doctor and his family
19. Participation in local cultural activity
20. Charitable camp in Village/ Muhallas
21. Vehicle with monogram of hospital
22. Sticker of monogram of hospital
23. Visiting to School / college
24. Health diary
25. Health card
26. Charitable free check up in factories
27. Camps in Festivals and Mela
28. Mobile Clinic for remote area
29. Hygienic awareness in people
30. Very low fee toward hospital
31. Some free camp for different disease
32. Free consultancy / treatment for poor
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